The Central Hotel Queenstown, A Naumi Chapter

Saturated secondary colors and an eclectic mix of furnishings give this boutique hotel a maximalist personality that somehow still reads as distinctly South Island. Singapore's Naumi Hotels brought in a Wanaka creative agency to localize the brand's signature fantasy, and the result lands closer to a very stylish friend's house than a chain property. The Central Bar pours New Zealand wines, a courtyard garden sits tucked out back, and the staff come armed with neighborhood restaurant picks.