Kimpton Fitzroy London

The Victorian terracotta facade on Russell Square looks almost exactly as it did when it opened, which makes stepping into the lobby, with its mosaic floors, columns, and arches, feel like a reasonable time-travel experiment. What the rooms offer is a different story: contemporary-luxe decor that cheerfully raids every decade since, plus a dragon mascot on the throw pillows. Fitz's Bar downstairs handles the glamorous cocktail-bar duties. A Bloomsbury hotel that takes its architecture seriously and its interior design as a dare.